Changes Are Coming to ADVANCE

Over the next few months you'll notice some changes to your pet's usual ADVANCE food.

Skip ahead to see detailed information about changes to each specific product:

Dry Dog Food

Dry Cat Food

What has changed?

ADVANCE combines world leading research with quality ingredients to create exceptional diets for Australian pets, to help ensure they have a healthy, long and active life. In line with their commitment to research and continuous improvement, ADVANCE has made some changes to their packaging and formulas to better serve pets and pet parents.

Packaging and name changes

To simplify finding the right food for pet parents, packaging has been updated and certain 'All Breed' products have been renamed 'Medium Breed'.

Minor formulation changes to individual recipes

ADVANCE are constantly working to make super premium pet food formulas which perform at high standards. Minor formulation changes have been made to improve the taste and nutritional value of some products. The feeding amounts and nutritional value of your pet's food remain the same.

Some formulas have been superseded

A small number of cat food formulas have been removed from the range as they have been superseded by other products. Please see the table below for details and recommended alternatives.

How is my pet's food changing?

Dry Dog Food

Updated Products

Product Changes New Name/Packaging Transition Advice


ADVANCE Puppy Growth Toy Small Breed Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Small Puppy Rehydratable Dry Dog Food Chicken with Rice

Transition Recommended


ADVANCE Puppy Growth All Breed Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Medium Puppy Dry Dog Food Chicken with Rice

Transition Not Required


ADVANCE Puppy Growth Large Breed Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Large Puppy Dry Dog Food Chicken with Rice

Transition Recommended


ADVANCE Adult Dental Toy Small Breed Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Triple Action Dental Care Small Adult Dry Dog Food Chicken with Rice

Transition Not Required


ADVANCE Adult Dental All Breed Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Triple Action Dental Care Medium Adult Dry Dog Food Chicken with Rice

Transition Not Required


ADVANCE Adult Dental Large Breed Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Triple Action Dental Care Large Adult Dry Dog Food Chicken with Rice

Transition Not Required


ADVANCE Adult Terriers Toy Small Breed Dry Food Ocean Fish

Pack artwork & name change

Minor formulation changes


ADVANCE Small Terriers Adult Dry Dog Food Ocean Fish with Rice

Transition Not Required


ADVANCE Adult Toy Small Breed Dry Dog Food Turkey

Pack artwork & name change

Minor formulation changes


ADVANCE Small Adult Dry Dog Food Turkey with Rice

Transition Not Required


ADVANCE Adult Toy Small Breed Dry Dog Food Lamb

Pack artwork & name change

Minor formulation changes


ADVANCE Small Adult Dry Dog Food Lamb with Rice

Transition Not Required


ADVANCE Adult Toy Small Breed Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Small Adult Dry Dog Food Chicken with Rice

Transition Not Required


ADVANCE Adult Shepherds Large Breed Dry Dog Food Turkey

Pack artwork & name change

Minor formulation changes


ADVANCE Shepherds Adult Dry Dog Food Turkey with Rice

Transition Recommended


ADVANCE Adult Sensitive All Breed Dry Dog Food Salmon

Pack artwork & name change

Minor formulation changes


ADVANCE Sensitive Skin And Digestion Adult Dry Dog Food Salmon with Rice

Transition Recommended


ADVANCE Adult Retrievers Large Breed Dry Dog Food Chicken And Salmon

Pack artwork & name change

Minor formulation changes


ADVANCE Retrievers Adult Dry Dog Food Chicken And Salmon with Rice

Transition Not Required


ADVANCE Adult All Breed Dry Dog Food Turkey

Pack artwork & name change

Minor formulation changes


ADVANCE Medium Adult Dry Dog Food Turkey with Rice

Transition Not Required


ADVANCE Adult All Breed Dry Dog Food Lamb

Pack artwork & name change

Minor formulation changes


ADVANCE Medium Adult Dry Dog Food Lamb with Rice

Transition Not Required


ADVANCE Adult All Breed Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Medium Adult Dry Dog Food Chicken with Rice

Transition Not Required


ADVANCE Adult Large Breed Dry Dog Food Turkey

Pack artwork & name change

Minor formulation changes


ADVANCE Large Adult Dry Dog Food Turkey with Rice

Transition Not Required


ADVANCE Adult Large Breed Dry Dog Food Lamb

Pack artwork & name change

Minor formulation changes


ADVANCE Large Adult Dry Dog Food Lamb with Rice

Transition Not Required


ADVANCE Adult Large Breed Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Large Adult Dry Dog Food Chicken with Rice

Transition Not Required


ADVANCE Adult Toy Small Breed Weight Control Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Healthy Weight Small Adult Dry Dog Food Chicken with Rice

Transition Recommended


ADVANCE Adult All Breed Weight Control Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Healthy Weight Medium Adult Dry Dog Food Chicken with Rice

Transition Recommended


ADVANCE Adult Large Breed Weight Control Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Healthy Weight Large Adult Dry Dog Food Chicken with Rice

Transition Recommended


ADVANCE Mature Toy Small Breed Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Healthy Ageing Small Adult Dry Dog Food Chicken with Rice

Transition Not Required


ADVANCE Mature All Breed Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Healthy Ageing Medium Adult Dry Dog Food Chicken with Rice

Transition Not Required


ADVANCE Mature Large Breed Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Healthy Ageing Large Adult Dry Dog Food Chicken with Rice

Transition Not Required


ADVANCE Adult Active Dry Dog Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Active Adult Dry Dog Food Chicken with Rice

Transition Not Required

Dry Cat Food

Updated Products

Product Changes New Name & Packaging Transition Advice


ADVANCE Kitten Growth Dry Cat Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Kitten Dry Cat Food Chicken with Rice

Transition Recommended


ADVANCE Adult Dental Oral Dry Cat Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Triple Action Dental Care Dry Cat Food Chicken with Rice

Transition Recommended


ADVANCE Adult Sensitive Dry Cat Food Turkey

Pack artwork & name change

Minor formulation changes


ADVANCE Sensitive Skin And Digestion Adult Dry Cat Food Turkey with Rice

Transition Recommended


ADVANCE Adult Dry Multi Cat Food Chicken And Salmon

Pack artwork & name change

Minor formulation changes


ADVANCE Multi Cat Dry Cat Food Salmon And Chicken with Rice

Transition Not Required


ADVANCE Adult Indoor Dry Cat Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Indoor Adult Dry Cat Food Chicken with Rice

Transition Recommended


ADVANCE Adult Light Dry Cat Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Healthy Weight Adult Dry Cat Food Chicken with Rice

Transition Recommended


ADVANCE Mature Dry Cat Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Healthy Ageing Adult Dry Cat Food Chicken with Rice

Transition Recommended


ADVANCE Adult Hairball Dry Cat Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Hairball Adult Dry Cat Food Chicken with Rice

Transition Recommended


ADVANCE Adult Dry Cat Food Ocean Fish

Pack artwork & name change

Minor formulation changes


ADVANCE Adult Dry Cat Food Ocean Fish with Rice

Transition Recommended


ADVANCE Adult Dry Cat Food Chicken

Pack artwork & name change

Minor formulation changes


ADVANCE Adult Dry Cat Food Chicken with Rice

Transition Recommended


ADVANCE Adult Dry Cat Food Chicken And Salmon

Pack artwork & name change

Minor formulation changes


ADVANCE Adult Dry Cat Food Chicken And Salmon with Rice

Transition Recommended

Discontinued Products

Product Reason Alternative Product


ADVANCE Adult Itchy Cat Dry Cat Food Ocean Fish

Upgraded ADVANCE Sensitive Cat formula to include support for sensitive or itchy skin


ADVANCE Sensitive Skin And Digestion Adult Dry Cat Food Turkey with Rice


ADVANCE Adult Neutered Dry Cat Food Chicken

Reduced energy requirement of neutered cats catered to by upgraded ADVANCE Healthy Weight & Indoor formulas


ADVANCE Healthy Weight Adult Dry Cat Food Chicken with Rice


ADVANCE Adult Urinary Tract Dry Cat Food Chicken

All ADVANCE Cat food formulas have controlled mineral levels to help support urinary tract health

If your cat has a history of urinary tract disease please ask your vet, or ask a Pet Circle vet prior to changing their food.

Shop all ADVANCE

What do I need to do?

If you have an autodelivery with us we will send out the new products in your regular order as they arrive in our warehouse. Check the table above and if a transition is recommended for your pet's food, transition them to the new formula over a period of about 7 days to minimise any tummy upsets and to ensure they accept the new taste or texture of their food. For detailed instructions on how to transition your pet's food, please see How to Introduce a New Food to Your Pet.

What if my pet doesn't like the taste?

All ADVANCE are developed for optimal palatability, taking in to account aromas, textures, flavours, kibble sizes and nutrients. We are confident your pet will love the taste!

In the rare instance that a pet does not like the taste, all ADVANCE diets are covered by a palatability guarantee, so if this does happen to you simply get in touch with us and let us know.

Do you have unanswered questions about the changes to ADVANCE foods?

We're here to help. If you have any questions, please get in touch with our veterinarians via our Contact Form.