Our Story

Like many good stories, Pet Circle's began with a man and his dog. One day Mike noticed that his dad had stopped buying their family's very handsome golden retriever - George - his favourite thing: big, 15 kilogram bags of delicious food, after injuring his back!

After a bit of thought, Mike realised that his dad wasn't the only person out there who found the process of driving to the pet store, picking up a huge bag of dog food, and hauling it home to be difficult and time-consuming. So, he thought of a way to tackle the problem. And so, Pet Circle was born - with the aim of helping people care for their pets by making purchasing pet products as simple as possible.

Hear our founders, Mike Frizell and James Edwards, discuss how and why they started Pet Circle.
From humble beginnings, Pet Circle has changed a lot over the years.

Our Culture

We are a humble, smart and ambitious team.
We believe in diversity and cross functional team collaboration to bring out the best possible solutions for our customers.
This helps us to innovate and challenge the industry.

Our team is passionate about pets and educating our pet families.
We are dynamic in nature; constantly evolving and innovating what we do, as we strive to be disruptors in the market.

Pet Circle's Pet Friendly Office - naturally, a company of pet lovers enjoys a pawsomely pet-friendly workplace!

Meet Our Leadership Team

Michael Frizell

Founder & Chief Executive Officer

From an engineering and finance background, Mike spent his early years working in the Management Consulting and Investment Banking industries for companies like Macquarie Group, Greenhill & Co and GEM Consulting.

Mike co-founded Pet Circle in 2011, inspired after seeing his father struggle to carry large bags of dog food home from the store. As CEO, he is responsible for setting the strategy and direction for Pet Circle overall, and for ensuring we have the resources to deliver on our vision.

Paul Jamison

Chief Financial Officer

Paul is our finance executive, with over 20 years experience in senior finance positions across a range of industries and roles. Paul is a Chartered Accountant with Post Grad Dip in Corp Finance, Bachelor Degree in Commerce (Accounting), and was previously CFO at Virgin Mobile Australia.

At Pet Circle, Paul is responsible for all things Financial including planning and forecasting, cash management and management reporting.

Jonathan Wild

Chief Marketing Officer

Jon has worked in marketing and advertising for the last 20 years across a diverse range of categories and international companies, including Groupon, Unilever, Mattel, British Telecom, O2, Telstra and Orbitz.

At Pet Circle, Jon oversees our marketing and business management functions, focusing on delivering a market-leading range of products at the very best value.

Mandy Gooch-Smith

Head of People and Customer Experience

With a Masters in Commerce majoring in Finance and HR, Mandy started her career at Macquarie Group working across HR and Operations, as well as Corporate Development and Strategy. Mandy took a leap into an early stage tech start-up, where she started in sales and then led Operations as COO.

At Pet Circle, Mandy wears two very different hats. As Head of Customer Experience, her role is to enable us to create memorable moments through emotional connections with our customers. As Head of People & Culture, Mandy ensures our team has the right capabilities, support and culture to thrive.

Nick Bennett

Head of Operations

Nick has over 25 years of Operations experience in a cross section of industries including Media, Logistics and now eCommerce.

At Pet Circle, Nick works alongside our engaged business teams to continually grow and improve the Pet Circle experience for the customer. From a supply chain perspective, Nick ensures we always have stock to sell to our customers and have their orders fulfilled fast and efficiently.