Key changes of select Advance™ Dog Dry Food range: Turkey protein is now used in sensitive recipes to maintain sensitivity claims Advance™ for Retrievers will switch to chicken and turkey protein (previously chicken and salmon)

What is staying the same?

All recipes maintain the same high standards for taste, digestibility, and nutrition No changes to current packaging sizes

What do I need to do?

When stocks of the old formula are depleted, you will need to log into your account to make a new Auto Delivery with the new formula. Since the feeding guidelines have changed, you may also need to adjust your Auto Delivery frequency. Click here to view your Auto Delivery and manage it directly online through the Auto Delivery section in your account.

Advance™ Product Updates | Australia’s #1 Pet Store

On this page, you will find information on recent changes and enhancements to Advance pet food products, including ingredient updates, new formulations, and packaging improvements.

Over the coming months, you may notice some updates across the Advance™ dry dog food range.

Advance™ Dry Dog Food Update

To continue delivering high-quality nutrition with locally sourced ingredients, ADVANCE™ has made a gradual transition away from salmon meal due to sourcing limitations. This ensures consistency, sustainability, and the quality you expect.

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FAQs

Ensure a Gradual Transition

Because the ingredients of these products have changed slightly, to avoid any dietary upsets, we recommend that you gradually transition your pet from the old to new formula over a period of 7 to 10 days.

To make this transition possible, we recommend keeping approximately a week's worth of the old formula in reserve.

For detailed instructions on how to transition your pet's food, please see How to Introduce a New Food to Your Pet.