Media

Pet Circle aims to continue rapid growth
"Michael Frizell has a customer who orders six "test bags" of premium dog food before stocking up on the one her pooch prefers"

Sunday Business
"Ross Greenwood, Australia's most respected financial commentator, for Sunday Business. Ross speaks with Pet Circle's CEO & Founder Michael Frizell"

Winner Fastest Growing Start-up
"Pet supplies may not sound like a rich opportunity for startups at first"

Pet Circle positions as pet care becomes Australia's fifth-fastest growing sector
"Kochie's Business Builders caught up with Mike Frizell, the CEO of Australia's largest online pet shop Pet Circle."

Pet Circle positions as pet care becomes Australia's fifth-fastest growing sector
"Michael Frizell has a customer who orders six "test bags" of premium dog food before stocking up on the one her pooch prefers."

Start Up Award - Pet Circle
"We aspire to be among the top three pet firms in Australia and among the top 20 e-commerce firms in the world"

Online subscriptions all the rage
"Back in the day, the milkman used to deliver milk to your door every morning ... now, creative start-ups are embracing subscription commerce."

Pet care retailer loosens tight wallets
"Pet Circle ... delivers more than 2000 products ... across Australia, at an average price of 20 per cent below bricks and mortar pet retailers."

South Australia's growing market for interstate web entrepreneurs
"She says the convenience of getting home delivery of two 18kg quality food bags every six weeks - and the quality of service - is exceptional."

Paws for Life to the rescue
"Pooch and feline owners everywhere are chasing their tails with excitement at this pet-friendly website offering everything you need for your four-legged friends, all at the click of a button."

Paws For Life Schedules Regular Pet Food Deliveries
"You'll never be racing off to the supermarket to grab an emergency can of food."

South Australia's growing market for interstate web entrepreneurs
"She says the convenience of getting home delivery of two 18kg quality food bags every six weeks - and the quality of service - is exceptional."

Four glaring opportunities in Australian eBusiness
"On a near-daily basis, we see the launch of determined new retailers..."

Award winner: 2013 Top 50 Australian startups
"Paws for Life is about improving our customer's lives and giving them back their free time ..."

Honorable Mention
Anthill's SMART 100 are not chosen simply due to the novel or unique nature of the innovations but because of the potential of each to achieve consumer adoption and commercial success.