PRO PLAN Updates

LAST UPDATED OCTOBER 2023

Over the next few months you'll notice some changes to Pro Plan foods.

On this webpage you will find information regarding changes to:
• Dry dog foods
• Wet dog foods

Changes to PRO PLAN dry dog foods

Key improvements to the dry food range include:

- Guaranteed live probiotics to support immune and digestive health in Puppy Healthy Growth & Development and Adult Essential Health formulas.

- Benefits of real meat with meat #1 ingredient for improved digestibility and taste.

- Enhanced formulas deliver improved digestibility and support optimal nutrient absorption.

- New expanded Sensitive Skin & Stomach range catering to breed size and puppy.

- Proudly made in Regional NSW.

With these key improvements, the quality of the PRO PLAN products you will be feeding your dog has increased, in some cases, this does also mean that you may notice an increase in price. We have provided estimates for the cost to feed each formula per day* in the table below.

Some products have also been discontinued or have had pack size adjustments. Please see the tables below for recommended replacements, or Ask a Pet Circle Vet for personalised recommendations.

What do I need to do?

As there have been some changes to the PRO PLAN dry dog food formulas, it is recommended to transition your dog from the old to new formula gradually over a period of about 7 to 10 days.

Changes by product

Puppy Healthy Growth & Development

Product Current Formula New Formula What's Changing Cost per Day*

PRO PLAN Puppy Healthy Growth & Development Small & Toy Breed

Formulation improvement including the addition of probiotics

New 7kg pack size

Previous cost per day*: $1.20

New cost per day*: $1.26

PRO PLAN Puppy Healthy Growth & Development Medium Breed

Formulation improvement including the addition of probiotics

2.5kg pack will move to 3kg

Previous cost per day*: $2.11

New cost per day*: $2.35

PRO PLAN Puppy Healthy Growth & Development Large Breed

Formulation improvement including the addition of probiotics

2.5kg pack will move to 3kg

Previous cost per day*: $4.61

New cost per day*: $5.02

Adult Essential Health

Product Current Formula New Formula What's Changing Cost per Day*

PRO PLAN Adult Essential Health Small & Toy Breed

Formulation improvement including the addition of probiotics

New 7kg pack size

Previous cost per day*: $1.20

New cost per day*: $1.56

PRO PLAN Adult Essential Health Medium Breed

Formulation improvement including the addition of probiotics

2.5kg pack will move to 3kg

Previous cost per day*: $2.45

New cost per day*: $2.75

PRO PLAN Adult Essential Health Large Breed

Formulation improvement including the addition of probiotics

Discontinued 2.5kg pack size, move to 15kg

Previous cost per day*: $5.36

New cost per day*: $6.02

Senior Bright Mind

Product Current Formula New Formula What's Changing Cost per Day*

PRO PLAN Senior Bright Mind Small & Toy Breed

Product to be discontinued in future, we will let you know when it's time to transition

Gradually transition to PRO PLAN Senior Bright Mind Medium & Large Breed and feed to small & toy weight, or Ask a Pet Circle Vet

N/A

PRO PLAN Senior Bright Mind Medium & Large Breed

Formulation improvement

Discontinued 2.5kg pack size, move to 12kg

Previous cost per day*: $2.56

New cost per day*: $3.07

Sensitive Formulas

Product Current Formula New Formula What's Changing Transition advice/Cost per Day*

PRO PLAN Adult Sensitive Skin & Stomach All Size

New breed size range

Enhanced formula

Gradually transition to:

For dogs 0 - 10kg:

PRO PLAN Adult Sensitive Skin & Stomach Small & Toy Breeds

 

For dogs 10kg+:

PRO PLAN Adult Sensitive Skin & Stomach Medium & Large Breeds

PRO PLAN Puppy Sensitive Digestion All Size

Product to be discontinued in future

We will let you know when it's time to transition to the enhanced dual action puppy formula

Gradually transition to PRO PLAN Puppy Sensitive Skin & Stomach All Size

Previous cost per day*: $3.01

New cost per day*: $3.42

PRO PLAN Puppy Sensitive Skin & Coat All Size

Product to be discontinued in future

We will let you know when it's time to transition to the enhanced dual action puppy formula

Gradually transition to PRO PLAN Puppy Sensitive Skin & Stomach All Size

Previous cost per day*: $3.96

New cost per day*: $3.90

PRO PLAN Adult Sensitive Digestion All Size

Formulation improvement

Discontinued 2.5kg pack size, move to 12kg

Previous cost per day*: $3.01

New cost per day*: $3.42

PRO PLAN Adult Sensitive Skin & Coat Small & Mini Breed

Product to be discontinued in future

We will let you knw when it's time to transition to the enhanced Dual Action Small & Toy formula

Gradually transition to PRO PLAN Adult Sensitive Skin & Stomach Small & Toy Breeds

Previous cost per day*: $2.05

New cost per day*: $1.86

PRO PLAN Adult Sensitive Skin & Coat Medium & Large Breed

Product to be discontinued in future

We will let you knw when it's time to transition to the enhanced Dual Action Medium & Large formula

Gradually transition to PRO PLAN Adult Sensitive Skin & Stomach Medium & Large Breeds

Previous cost per day*: $3.00

New cost per day*: $3.45

Performance Formulas

Product Current Formula New Formula What's Changing Cost per Day*

PRO PLAN All Life Stages Performance All Size

Formulation improvement

Discontinued 12kg pack, move to 20kg

Previous cost per day*: $2.25

New cost per day*: $2.51

New product

For mothers and puppies

N/A

Other Formulas

Product Current Formula New Formula What's Changing Transition advice

PRO PLAN Adult Weight Loss Sterilised

Product to be discontinued in future, we will let you know when it's time to transition

Gradually transition to Adult Essential Health breed size formula and follow the feeding guide for weight loss or Ask a Pet Circle Vet

PRO PLAN Adult Fussy & Beauty

Product to be discontinued in future, we will let you know when it's time to transition

Gradually transition to PRO PLAN Adult Essential Health Small & Toy Breeds or Ask a Pet Circle Vet

*Cost per day calculations are estimates only and are based on recommended retail prices for the largest available pack size as of 11/08/2023 and feeding guidelines provided on pack. An estimated weight of 5kg is used for small breed formulas, 15kg for medium and all breed formulas and 45kg for large breed formulas. Estimated age of 6 months is used for puppy formulas, low activity level for adult formulas and adult maintenance for performance formulas. Please note that your individual circumstances may differ from the estimates provided.

Changes to PRO PLAN wet dog foods

The Pro Plan wet dog food range has been discontinued, and once the remaining stocks in our warehouses have been depleted, orders will no longer be able to be placed for these products.

The discontinued products are shown below. Click on the button to find suitable alternative products.

Need help?

Our in-house Vet team are available 7 days a week to help if you need further assistance or advice regarding product updates. You can contact them via chat, email or our Vet Pet Plan service.