Pet Circle

    Last Updated: 13/07/2025

    Author: Dr Teagan Lever BVSc (Hons)

    Reading Time: 1 minute - quick read

    Exciting new updates to Supercoat

    Over the next few months you'll notice some updates to your dog's Supercoat dry food. These updates include: improved packaging with easy to understand benefits, updated pack sizes and enhanced formulations.

    Kibble changes

    An additional triangle shaped kibble has been added to all breed and small breed formulas to add variety to every bite.

    Enhanced formulations

    The enhanced formulations have smartblend technology, a precise combination of high quality natural ingredients; real meat blended with 22 essential vitamins and minerals to help nourish your dog's best life, day after day. Specifically, the level of vitamins and minerals have been increased to ensure that if a pet owner chooses to follow the reduced feeding guide for a lean body condition, their dog will still get the right level of nutrients despite eating less food.

    For more information, please see the full list of FAQs from Supercoat.

    What do I need to do?

    We recommend gradually transitioning over 7 days anytime a new food is introduced to your pet.

    Here's what we recommend:

    Day 1-2: Mix 25% of the new food with 75% of the old food

    Day 3-4: Mix 50% of the new food with 50% of the old food

    Day 5-6: Mix 75% of the new food with 25% of the old food

    Day 7 onwards: 100% new food

    See below detailed information about changes to each specific product:

    Supercoat Dog Dry Food

    TABLE COMPONENET

    Where can I get help?

    If you have any questions or concerns, you can contact our Pet Circle Vet Squad via email or via live chat on the Pet Circle website.