Last Updated: 28/05/2025
Advance™ Product Updates
Information on the latest changes and enhancements to Advance pet food products, including ingredient updates, new formulations, and packaging improvements.
Author: Dr Belinda Stancombe BVSc (Hons)
Reading Time: 6 minutes - short read
Over the coming months, you may notice some updates across the Advance™ dry dog food range.
Advance™ Dry Dog Food Update
To continue delivering high-quality nutrition with locally sourced ingredients, ADVANCE™ has made a gradual transition away from salmon meal due to sourcing limitations. This ensures consistency, sustainability, and the quality you expect.
Ensure a Gradual Transition
Because the ingredients of these products have changed slightly, to avoid any dietary upsets, we recommend that you gradually transition your pet from the old to new formula over a period of 7 to 10 days.
To make this transition possible, we recommend keeping approximately a week's worth of the old formula in reserve.
For detailed instructions on how to transition your pet's food, please see How to Introduce a New Food to Your Pet.
Advance™ Diet Changes
Advance™ Sensitive Skin and Digestion Adult Dry Dog Food Turkey With Rice 13kg
What's changed?
- Protein change to Turkey
- Added Fish Oil, high in Omega 3's to promote skin health
Do I need to transition?
- Yes, transition is recommended when changing from ADVANCE™ Sensitive Skin & Digestion Adult Dry Dog Food Salmon with Rice or any other dry food diet.
- Read full details on How to Transition Your Pet's Diet.
Advance™ Small Oodles Dry Dog Food Turkey With Rice 2.5kg & 13kg
What's changed?
- Protein change to Turkey
- Added Fish Oil, high in Omega 3's to promote skin health
Do I need to transition?
- Yes, transition is recommended when changing from ADVANCE™ Small Oodles Dry Dog Food Salmon with Rice or any other dry food diet.
- Read full details on How to Transition Your Pet's Diet.
Advance™ Large Oodles Dry Dog Food Turkey With Rice 13kg
What's changed?
- Protein change to Turkey
- Added Fish Oil, high in Omega 3's to promote skin health
Do I need to transition?
- Yes, transition is recommended when changing from ADVANCE™ Large Oodles Dry Dog Food Salmon with Rice or any other dry food diet.
- Read full details on How to Transition Your Pet's Diet.
Advance™ Retrievers Adult Dry Dog Food Chicken With Rice 13kg
What's changed?
- Protein change to from Chicken and Salmon to Chicken and Turkey
- Added Fish Oil, high in Omega 3s to promote skin health
Do I need to transition?
- Yes, transition is recommended when changing from ADVANCE™ Retrievers Adult Dry Dog Food Chicken with Salmon and Rice or any other dry food diet.
- Read full details on How to Transition Your Pet's Diet.
Where can I get help?
If you have any questions or concerns, you can contact our Pet Circle Vet Squad via email or via live chat on the Pet Circle website.
Further Reading
Want to read more? Check out our other articles:
Scientific Nutrition to Support Health Conditions in Dogs
Fleas, Ticks and Worms in Dogs and Cats: Everything You need to Know
History
Our experts continually monitor the health and wellness space and we update our articles when new information becomes available.
Fri May 16 2025
Written by Dr Belinda Stancombe BVSc (Hons)Dr Belinda Stancombe BVSc (Hons)
Veterinarian
Dr Belinda graduated from The University of Queensland in 2009 and has worked as a Small Animal Veterinarian for over 10 years in South East Queensland. She also has experience as a telehealh consultant, providing veterinary advice for online customers.She has a special interest in animal behaviour, preventative health, the human-animal bond and internal medicine. Outside of work hours she is closely affiliated with a kitten rescue and is also a devoted carer of orphaned rescue kittens.
