Advance™ Product Updates
Over the coming months, you may notice some updates across the Advance™ dry dog food range.
To continue delivering high-quality nutrition with locally sourced ingredients, ADVANCE™ has made a gradual transition away from salmon meal due to sourcing limitations. This ensures consistency, sustainability, and the quality you expect.
Key changes of select Advance™ Dog Dry Food range:
- - Turkey protein is now used in sensitive recipes to maintain sensitivity claims
- - Advance™ for Retrievers will switch to chicken and turkey protein (previously chicken and salmon)
What is staying the same?
- - All recipes maintain the same high standards for taste, digestibility, and nutrition
- - No changes to current packaging sizes
Advance™ Diet Changes
| Current Product | Size | New Product | Changes | Transition Advice |
|---|---|---|---|---|
ADVANCE™ Sensitive Skin & Digestion Adult Dry Dog Food Salmon with Rice | 13kg |
ADVANCE™ Sensitive Skin & Digestion Adult Dry Dog Food Turkey with Rice |
Protein change to Turkey Added Fish Oil, high in Omega 3s to promote skin health |
|
| 2.5kg & 13kg |
|
Protein change to Turkey Added Fish Oil, high in Omega 3s to promote skin health |
|
| 2.5kg & 13kg |
|
Protein change to Turkey Added Fish Oil, high in Omega 3s to promote skin health |
|
ADVANCE™ Retrievers Adult Dry Dog Food Chicken And Salmon With Rice | 13kg |
|
Protein change to from Chicken and Salmon to Chicken and Turkey Added Fish Oil, high in Omega 3s to promote skin health |
What do I need to do?
When stocks of the old formula are depleted, you will need to log into your account to make a new Auto Delivery with the new formula. Since the feeding guidelines have changed, you may also need to adjust your Auto Delivery frequency. Click here to view your Auto Delivery and manage it directly online through the Auto Delivery section in your account.
Ensure a gradual transition
Because the ingredients of these products have changed slightly, to avoid any dietary upsets, we recommend that you gradually transition your dog from the old to new formula over a period of 7 to 10 days.
To make this transition possible, we recommend keeping approximately a week's worth of the old formula in reserve, so it may be necessary to bring your next scheduled Auto Delivery forward by a week.
For detailed instructions on how to transition your pet's food, please see How to Introduce a New Food to Your Pet.
Where can I get help?
If you have any questions or concerns, you can contact our Pet Circle Vet Squad via email or via live chat on the Pet Circle website.