This article is written by Pet Circle veterinarian, Dr Olivia Clarke in partnership with Purina Pro Plan .
For many cat lovers, sensitivities to cat allergens can be a frustrating and heartbreaking challenge. Sneezing, itchy eyes, and respiratory discomfort can make it challenging to enjoy time with cats- or even visit a partner, friend, or family member who has them.
But now there is a way to significantly reduce cat allergens so you can bond with cats!
Pro Plan LiveClear is an innovative cat food scientifically proven to reduce allergens in cat fur and dander, helping cat owners with sensitivities enjoy a closer connection with their feline companions.
What Causes Cat Allergen Sensitivities?
The primary culprit behind cat allergen sensitivities is a protein found in cat saliva called Fel d 1. When cats groom themselves, Fel d 1 is transferred onto their fur and skin. As they naturally shed fur and dander around the home, the allergens become airborne and spread in the environment, triggering reactions in sensitive individuals.
Because all cats produce Fel d 1, allergen sensitivities are a concern for many pet parents. While there's no such thing as a truly hypoallergenic cat, science has found a way to neutralise Fel d 1 before it spreads, making life easier for allergy-prone cat lovers..
How Pro Plan LiveClear Works
Pro Plan LiveClear is a revolutionary cat food containing a key active ingredient-an egg-like protein-that helps neutralise Fel d 1 in your cat's saliva. When cats eat Pro Plan LiveClear, the egg protein binds to Fel d 1 in the cat's mouth and reduces its allergenic properties before it is spread through grooming and shedding.
Pro Plan LiveClear is backed by scientific research. A Landmark Purina Study where 105 cats were fed Pro Plan LiveClear found that:
- 97% of cats experienced a reduction in Fel d 1 levels
- There was an average 47% reduction in allergens on cats' fur when Pro Plan LiveClear was fed daily
Pro Plan LiveClear is available in different formulas tailored to your cat's specific needs:
- LiveClear Adult Chicken - For adult cats of all breeds. Complete nutrition that minimises allergens.
- LiveClear Kitten - For kittens up to 12 months of age. Supports growth and development while reducing allergens.
- LiveClear Indoor Hairball - Ideal for indoor adult cats. With added fibre to help manage hairballs.
Pro Plan LiveClear
Health and nutritional benefits for cats
Beyond reducing allergens, Pro Plan LiveClear offers exceptional nutrition that is both palatable and healthy. It is a complete and balanced diet, packed with high-quality ingredients to support overall feline health. It provides essential nutrients including vitamins A, C and E, omega 3 and 6 fatty acids, as well as prebiotics and probiotics that together promote:
- A healthy immune system
- Strong muscles and optimal body condition
- Skin and coat health
- Healthy digestion
By feeding Pro Plan LiveClear, you're not only helping to manage allergens, you're also ensuring your cat gets the nutrition they need to thrive.
Long term benefits for cats and owners alike
Reducing allergens through diet can make a world of difference in strengthening the bond between cats and their owners. Feeding Pro Plan LiveClear means:
- Cat parents with sensitivities can spend more time cuddling and interacting freely with their cats without the discomfort
- The reduced allergen exposure decreases the likelihood of cats needing to be rehomed due to allergies among family or household members.
- Cats benefit from a nutritious diet that supports their long-term well-being
How to introduce Pro Plan LiveClear to your cat
To ensure a smooth dietary transition, follow these steps:
- Gradually mix LiveClear with your cat's current food over 7-10 days, increasing the proportion of new food daily. Start with 25% LiveClear and 75% of the original diet. Slowly reduce the amount of the original food and increase the amount of LiveClear each day until you are feeding 100% of the new food.
- Monitor your cat's response to the new diet including appetite, toilet habits, and overall well-being.
- If your cat has pre-existing health conditions or dietary sensitivities ensure your consult your veterinarian before switching foods.
More tips for managing cat allergens at home
While Pro Plan LiveClear significantly reduces allergens, there are some additional steps you can take to help create a more comfortable environment:
- Clean your home regularly, including vacuuming carpets and furniture.
- Create cat-free zones, such as bedrooms, to minimise allergen exposure in these areas.
- Wash your hands and clothes after handling your cat.
- Groom your cat regularly to remove loose fur and dander. Aim to brush long-haired cats daily and short haired cats once to twice weekly. This can also be a positive bonding experience to enjoy with your cat.
- Use air purifiers to filter airborne allergens.
By combining these strategies with Pro Plan LiveClear, cat owners with sensitivities can enjoy a more harmonious life with their feline friends.
Further Reading
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Thu Jun 5 2025
Edited by Dr Teagan Lever BVSc (Hons)Dr Olivia Clarke BSc BVMS MANZCVS (Unusual Pets, Avian)
Veterinarian
Dr Olivia graduated from Murdoch University in 2015 and worked in Western Australia before moving to Sydney to work in specialist practice as an avian and exotics veterinarian. Olivia has thoroughly enjoyed the diversity of species and interesting cases in her time as an exotics veterinarian. She has a particular soft spot for rabbits and thoroughly enjoys all aspects of rabbit medicine and surgery. She also has many years of experience working with dogs and cats as well as an array of wildlife.
