Q: What is changing?

The major changes to the Ivory Coat range are: Chicken-based ingredients have been removed from: Ivory Coat Large Breed Puppy Lamb Ivory Coat Adult Dog Large Breed Lamb Ivory Coat Adult Dog Lamb & Sardine Beef digest has been removed from: Ivory Coat Adult Dog Salmon & Ocean Fish recipe Beef fat has been added to: Ivory Coat Large Breed Puppy Lamb Ivory Coat Adult Dog Large Breed Lamb Ivory Coat Adult Dog Lamb & Sardine The animal (beef) fat used in these Ivory Coat recipes has been processed to remove proteins for those dogs that have sensitivities to beef proteins. Chickpea flour has been added into: Ivory Coat Large Breed Puppy Lamb Ivory Coat Adult Dog Large Breed Lamb Ivory Coat Adult Dog Lamb & Sardine Ivory Coat Adult Dog Salmon & Ocean Fish Tapioca has been reduced or removed from these recipes. Packaging changes The front of packaging for the diets above has been updated to improve clarity and help you more easily identify the right product for your dog. Ivory Coat Mature Turkey for dogs has been discontinued. A new product, Ivory Coat Healthy Weight Mature Chicken will be the most suitable alternative.

Q: What do I need to do?

For all products apart from the discontinued Ivory Coat Mature Turkey , as stock of the old formula runs out, it will be automatically replaced with the new formula. If you have an Auto Delivery set up for this product, no action is required - your deliveries will continue as usual. The Ivory Coat Mature Turkey is being discontinued. If you currently have this product on Auto-Delivery , please update your Auto-Delivery to the Ivory Coat Healthy Weight Mature Chicken , or choose another preferred product. Click here to view your Auto Delivery and manage it directly online through the Auto Delivery section in your account.

Q: Do I need to transition my dog to the updated recipe food slowly?

It’s recommended to gradually introduce these new recipes into your pet’s diet, as this allows their digestive system the opportunity to adjust and adapt. We suggest transitioning over about 7–10 days by mixing a small amount of the new food with the current diet, then gradually increasing the amount of the new recipe each day . This gentle approach helps your dog become familiar with the new taste and texture, and avoid tummy upset, ensuring a smooth and enjoyable change. Every dog is unique, so adjust the transition at a pace that feels right for your pet as you know your them best.

Question 1

What is changing?

Accepted Answer

The major changes to the Ivory Coat range are:

Chicken-based ingredients have been removed from:

Ivory Coat Large Breed Puppy Lamb
Ivory Coat Adult Dog Large Breed Lamb
Ivory Coat Adult Dog Lamb & Sardine

Beef digest has been removed from:

Ivory Coat Adult Dog Salmon & Ocean Fish recipe

Beef fat has been added to:

Ivory Coat Large Breed Puppy Lamb
Ivory Coat Adult Dog Large Breed Lamb
Ivory Coat Adult Dog Lamb & Sardine

The animal (beef) fat used in these Ivory Coat recipes has been processed to remove proteins for those dogs that have sensitivities to beef proteins.

Chickpea flour has been added into:

Ivory Coat Large Breed Puppy Lamb
Ivory Coat Adult Dog Large Breed Lamb
Ivory Coat Adult Dog Lamb & Sardine
Ivory Coat Adult Dog Salmon & Ocean Fish

Tapioca has been reduced or removed from these recipes.

Packaging changes

The front of packaging for the diets above has been updated to improve clarity and help you more easily identify the right product for your dog.

Ivory Coat Mature Turkey for dogs has been discontinued. A new product, Ivory Coat Healthy Weight Mature Chicken will be the most suitable alternative.

Question 2

What do I need to do?

Accepted Answer

For all products apart from the discontinued Ivory Coat Mature Turkey, as stock of the old formula runs out, it will be automatically replaced with the new formula. If you have an Auto Delivery set up for this product, no action is required - your deliveries will continue as usual.

The Ivory Coat Mature Turkey is being discontinued. If you currently have this product on Auto-Delivery, please update your Auto-Delivery to the Ivory Coat Healthy Weight Mature Chicken, or choose another preferred product.

Click here to view your Auto Delivery and manage it directly online through the Auto Delivery section in your account.

Question 3

Do I need to transition my dog to the updated recipe food slowly?

Accepted Answer

It’s recommended to gradually introduce these new recipes into your pet’s diet, as this allows their digestive system the opportunity to adjust and adapt.

We suggest transitioning over about 7–10 days by mixing a small amount of the new food with the current diet, then gradually increasing the amount of the new recipe each day.

This gentle approach helps your dog become familiar with the new taste and texture, and avoid tummy upset, ensuring a smooth and enjoyable change.

Every dog is unique, so adjust the transition at a pace that feels right for your pet as you know your them best.

Question 4

Why has chickpea flour been added in to the recipes?

Accepted Answer

Chickpea flour is a nutrient-rich source of both protein and fibre that also assists with kibble formation. This ingredient helps support healthy digestion and keeps dogs feeling satisfied, while contributing to a balanced, complete diet. As part of the update, tapioca has been removed or reduced from the recipes.

Question 5

What is Natural Digest?

Accepted Answer

Natural digest is being added to enhance the flavour of some of the Ivory Coat foods and this is a non animal-based ingredient. You will find Natural Digest in all the Ivory Coat Chicken Free foods.

Question 6

Why is the Omega 3 & 6 content lower in certain recipes now?

Accepted Answer

Chicken naturally contains high levels of Omega-3 and Omega-6, so it's removal from some of the Ivory Coat products has lowered the overall Omega content of these foods.

Question 7

Why has the Mature Turkey dry food been discontinued?

Accepted Answer

Unfortunately, Ivory Coat have faced challenges sourcing a consistent, high-quality supply of Australian dehydrated turkey and have made the difficult decision to remove this protein from the range rather than risk an inconsistent supply in future. The new Ivory Coat Grain Free Healthy Weight Chicken dry food has replaced this product.

Ivory Coat Transition Guide and Formula Updates

In this article

Key points

What is changing?

What do I need to do?

Do I need to transition my dog to the updated recipe food slowly?

Which products are being updated?

Ivory Coat Large Breed Puppy Lamb

What's changed?

Packaging

Ivory Coat Adult Dog Large Breed Lamb

What's changed?

Packaging

Ivory Coat Adult Dog Lamb & Sardine

What's changed?

Packaging

Ivory Coat Adult Dog Salmon & Ocean Fish

What's changed?

Packaging

Discontinued: Ivory Coat Mature Dog Turkey

Being replaced by Ivory Coat Healthy Weight Mature Dog Chicken

Ensure a Gradual Transition

Ensure a Gradual Transition

Where can I get help?

FAQs

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History

15 Dec 2025

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