The Benefits of Fresh Cat Food

1. Supporting healthy digestion

Cats have specific protein requirements. Fresh meals made from high-quality meat and organs are closer to what cats would naturally eat, making them easier to digest for some cats. Because ingredients are cooked gently (or not at all, in raw diets), vital nutrients like amino acids and fatty acids remain intact, helping to support muscle maintenance, coat health, and energy levels.

It’s now well recognised that a healthy gut plays a vital role in overall wellbeing. The balance of bacteria in the gut, known as the gut microbiome, plays a crucial role in digestion, nutrient absorption, and even mood and immune function. Diets rich in fresh, natural ingredients help maintain a diverse and thriving microbiome. The natural fibres found in fresh fruits and vegetables act as gentle prebiotics, feeding beneficial gut bacteria and promoting healthy digestion and better stool quality.

2. Enhanced hydration

Many cats don’t drink enough water on their own, which can contribute to dehydration, urinary tract issues, and kidney problems. Fresh food naturally contains a high moisture content, around 60–75% water, helping to boost your cat's hydration with every meal.

This built-in hydration supports kidney function, helps dilute urine (reducing the risk of crystals and stones), and promotes overall cellular health.

3. Improved palatability

Even the fussiest feline is often won over by the aroma, taste, and texture of fresh food. Because it’s made with real meat and minimal processing, it smells and tastes closer to what cats instinctively crave.

This improved palatability encourages consistent eating habits, which is particularly helpful for cats that are prone to being fussy with their food. This helps maintain a healthy weight, as cats are more likely to eat the appropriate portion when they find the food enjoyable.