Last Updated: 24/10/2025
Instinctive Bite: Supercharge your pet's bowl with air-dried nutrition
Discover Instinctive Bite, the air-dried food "Supercharged by Nature." Our vet breaks down the benefits of this minimally processed food, how it's a shelf-stable and tasty alternative to raw, and how you can use it as a meal, topper, or treat.
Author: Dr Gillian Hill BVSc (Hons)
Reading Time: 3 minutes - short read
As pet parents, we’re always looking for the best ways to keep our furry family members happy and healthy. With so many food choices available, it can be a challenge to know which one is right for your pet. For those seeking the wholesome benefits of natural ingredients with the simplicity of a dry food, air-dried nutrition can offer the best of both worlds.
A fantastic new option in this category is Instinctive Bite Air-Dried Food, a premium air-dried food designed to bring the power of nature directly to your pet's bowl.
What is air-dried pet food?
Air-drying is a gentle, centuries-old method of preserving food. The process involves combining raw ingredients, and then slowly dehydrating the mixture at low temperatures, removing the water content while locking in the essential nutrients and natural flavours. Think of it as creating a jerky-like food for your pet.
This method offers several key benefits:
- Nutrient-dense: Unlike traditional kibble, which is cooked at high temperatures that can degrade vitamins and minerals, air-drying preserves the natural goodness of the raw ingredients.
- Increased palatability: The process not only helps to retain nutritional value, but also the flavour of the raw ingredients, creating an irresistible taste and aroma. This is particularly beneficial for fussy dogs and picky cats.
- Convenient and shelf-stable: Air-dried food provides a convenient alternative to raw feeding. By removing moisture, the risk of harmful bacteria like Salmonella and E. coli is reduced, and it’s shelf-stable, meaning no refrigeration is required. It should be kept in the original packaging, properly sealed, and stored away from direct sunlight and high temperatures.
For more information, read through our article on Air-dried and Freeze-dried Dog food.
Instinctive Bite Air-Dried Food: Supercharged by Nature
Instinctive Bite Air-Dried Food is built on a simple yet powerful philosophy: Your pet's health and wellbeing hinges on premium nutrition.
The unique recipe of meats, superfoods, vegetables and natural prebiotics is formulated to keep your pet coming back for more.
But what does "Supercharged by Nature" actually mean for your pet? It means every bite of the air-dried range is packed with:
- Premium proteins: High-quality, responsibly sourced meats form the foundation of every recipe, supporting strong, lean muscles. Animal ingredients make up 90% of each air-dried recipe.
- Functional foods: A blend of superfoods, vegetables, and natural prebiotics is included to support key areas of health, such as chicory root and psyllium husk for digestion, broccoli and blueberries for immunity, green-lipped mussel for overall joint health and flaxseed for healthy skin and a shiny coat.
- A Natural and Holistic Approach: The recipes are complete and balanced, without any grains, glycerin, gums, GMOs or artificial additives or preservatives.
How to feed Instinctive Bite air-dried food
One of the greatest advantages of air-dried food is its versatility. It can be easily incorporated into any pet's routine in a few different ways:
- As a Complete Meal: Serve it straight from the bag, just like kibble, for a complete and balanced daily diet. It’s perfect for pet parents seeking the nutrition of a raw diet without the mess and hassle.
- As a Nutritious Topper: Crumble it over your pet's current food to add a boost of flavour and nutrients. This is a fantastic way to entice picky eaters and add dietary variety.
- As a High-Value Treat: The dense, jerky-like texture makes it the perfect reward for training or just for being a good boy or girl. It won't crumble in your pocket, making it ideal for on-the-go treating.
Air-dried foods should be stored in their original packaging and away from other foods. Any utensils used in the preparation and feeding process should be thoroughly washed, along with all surfaces, bowls and other feeding devices.
Is Instinctive Bite Air-dried food right for your pet?
Instinctive Bite Air-Dried Food is an excellent choice for a wide range of dogs and cats, of all breeds and life stages. It is particularly well-suited for:
- Pet parents looking for a complete and convenient alternative to a raw diet.
- Owners of fussy pets who are often tempted by intense, meaty aromas.
- Pets who may benefit from a minimally processed, high-protein diet.
- Anyone wanting to "supercharge" their pet's bowl with natural, holistic ingredients that support their overall health and vitality.
- Dogs with food sensitivities or allergies
- Cats with food sensitivities or allergies
Instinctive Bite Air-Dried Dog Food Range
Instinctive Bite Air-Dried Cat Food Range
By choosing Instinctive Bite Air-dried food, you are providing a nutrient-dense, highly palatable, and versatile food that is backed by a philosophy of natural, supercharged nutrition. It’s an easy way to ensure your pet is not just eating, but thriving.
Articles recommended for you
Our vet authored guide to the benefits of feeding your dog fresh food plus tips and advice for introducing it into their regular menu.
See our guide to protecting your pet from parasites from our vet team.
Thinking of getting a fish? Check out our guide for setting up a tank and home care tips!
Looking to understand horse feeds better? This comprehensive guide covers feeding recommendations for horses of all ages and disciplines.
Does your pet suffer from anxiety? Check out our Vet-guide for treatment options to help your pet.
History
Our experts continually monitor the health and wellness space and we update our articles when new information becomes available.
Wed 15 Oct 2025
Written by Dr Gillian Hill BVSc (Hons)Dr Gillian Hill BVSc (Hons)
Veterinarian
Dr. Gillian loves being able to provide depth and detail to pet parents questions, and give up to date, evidence based advice. She loves the variety of pets and inquiries she receives - she especially loves the 'curly' questions that require some research! Seeing the gorgeous photos that pet parents send through of their babies is a highlight of the day! Gillian enjoys to further her veterinary knowledge, and has completed further training in ultrasonography, behaviour and backyard poultry!
