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Sure Feed Microchip Pet Feeder

Sure Feed Microchip Pet Feeder

Surefeed Microchip Pet Feeder

Designed for multi-pet households, this innovative feeder is microchip activated, ensuring that pets are unable to steal food from other furry family members. Using revolutionary technology, the Surefeed Microchip Pet Feeder turns your pets existing microchip into an electronic key that allows access to the food within. This feeder is the ideal solution for overweight animals who steal food from other pets bowls, and can also be used to ensure that prescription diets are delivered to the correct pet. Because the bowl is kept covered when not being used, it helps to keep food fresher for longer and also keeps flies away.

The Surefeed Microchip pet feeder is compatible with all international microchip formats and will run on 4 x C batteries for approximately 6 months. The feeder can be used with both wet and dry foods, and includes both a single and split bowl insert, as well as a mat insert to catch spills. Additional coloured bowl inserts and mats are available for purchase separately.


Key Features

  • Microchip activated pet feeder designed for multi-pet households
  • Stops pets from stealing each others food
  • Assists with weight management programs
  • Ensures prescription diets are consumed by the right pet
  • Suitable for both wet and dry food
  • Sealed bowl keeps food fresh for longer and free of flies
  • Can store up to 32 microchip numbers
  • Operates on 4 x C batteries
  • Includes 1 x grey single bowl insert, 1 x grey split bowl insert and 1 x grey mat (hand wash only)
  • Additional coloured bowl inserts and mats are available for purchase separately

Size Guide:

    • Feeder opening - 210mm W x 155mm H
    • Total feeder dimensions - 200mm H x 230mm W x 320mm D
    • Bowl dimensions - 105mm W x 160mm H x 30mm D, holds 400ml or 2 pouches of wet food
    • Mat dimensions - 204mm W x 111mm H


  • 3 year manufacturer warranty


Sure Petcare began when Dr Nick Hill, a Cambridge physicist, developed an innovative solution to prevent neighbourhood cats entering his house and terrorising his cat, Flipper. Using a revolutionary technology, Dr Hill was able to create an electronic cat flap to which Flippers existing microchip was the key. Since the launch of their first microchip activated cat door in 2008, Sure Petcare have gone on to develop an exciting range of pet feeding and access solutions that will revolutionise the way we feed and care for our pets.


Looking for a different kind of pet feeder or need to add an accessory? Check out our full range of pet food dispensers and accessories.

Interested in more innovative technology to help you keep your pet happy and healthy? Have a look at our selection of interactive dog toys and pet pet access solutions.

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Sure Feed Microchip Pet Feeder

  • Type:Automatic Feeders
  • Variety:Food Dispensers
  • Colour:White

Feeding Guidelines

These are broad guidelines only, designed to assist with feeding your pet based on their weight, age and activity level. Always check the feeding charts on your pet's food packaging in conjunction with these feeding guidelines. Required amounts may differ between individual pets, and adjustments may be required to maintain optimal body weight.

Once or twice daily feeding is recommended for adult dogs, unless otherwise specified by your veterinarian. Puppies and kittens require feeding more regularly, with the total portion divided into three or four meals throughout the day. Ensure fresh water is available at all times.


Customer Reviews

4.6 star rating 88 Reviews
90% Recommend this product
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